Why Is Brand Management Important to Marketers?
As the 'brand guardian', brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products. Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. To achieve this position employers might expect you to have a degree in Business, Advertising and Marketing, Economics or Engineering from a first line school, be fluent in English and have a post-graduate qualification or MBA.
They have a hands on attitude, and are analytical and ambitious. Possession of these qualities will assist you to obtain a brand manager position. There is currently strong demand for brand managers, particularly those with FMCG experience.
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The role of a brand manager. A Brand Manager is responsible for adapting a brand strategy for a company's target market.
Brand Management – Definition, Functions, & Process
What activities are part of the brand manager role? Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term Planning and execution of all communications and media actions on all channels, including online and social media Assisting with product development, pricing and new product launches as well as developing new business opportunities Creating and managing promotional collateral to establish and maintain product branding Managing the budget for advertising and promotional items Competitor and customer insights analysis Analysis of sales forecasts and relevant financials and reporting on product sales What qualifications are needed to become a brand manager?
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